Resume

Bitpro Consulting, East Setauket, NY 2019 – Present

Head of Growth

Grow Bitpro from small consulting operation to highest-grossing computer hardware e-commerce shop.

Propper Manufacturing Company, Long Island City, NY 2017 – 2019

Vice President, Marketing

• Lead brand awareness and distributor training initiatives bringing the top line 30% above target and 53% YTD above 2017 in our once-shrinking international sector
• Implement regular touch points with key opinion leaders and customers by founding the Propper Academy a continuing educational webinar platform that reaches our CSSD audience
• Lead product launch campaigns with a cross-functional team including Sales, R&D, Customer Service and our distribution network for an average of six new medical device products each year
• Establish key performance indicator reports with data from CRM and web analytics to monitor and demonstrate the return on a $500k marketing budget
• Manage training and day-to-day operations of Marketing & Customer Service teams

Marketing Director February 2013 – December 2016

• Led implementation of SEO best practices resulting in several number one search engine results for our top-valued keywords, doubling annual website product sales and growing sales 20% in partnership with a key online distributor partner
• Crafted and deployed brand messaging in digital and print advertising campaigns, marketing collateral, sales training and exhibition booth design increasing exhibition MQLs nearly 50% and website page views 35%
• Launched website redesign with a focus on mobile and e-commerce doubling annual online sales in 2014
• Managed Group Purchasing Organization and General Services Administration contract bidding and negotiation resulting in three additional GPO awards and two GSA awards contributing approximately 8% to the company top line

Marketing Manager July 2009 – January 2013

• Developed marketing collateral: product brochures, presentation decks, web pages, white pages, inside sales scripts, and conversion aids in collaboration with clinical resources and Technical Product Managers
• Managed package design process implementing changes to existing products and configuring new products, leveraging customer and internal feedback for all stages of change workflow including design & development and brand guideline & FDA regulatory compliance
• Qualified leads and solidified business relationships at end-user, distributor conferences and trade shows
• Established Propper’s social media presence from zero on Facebook, Linkedin, Twitter, and created and implemented an employee corporate online publishing policy for keeping posts on-brand

EDUCATION:

SUNY at Stony Brook, BA – Fine Art, Business Administration, 2006

TECHNICAL SKILLS

• Digital Marketing: Google Analytics, Adwords & Web Tools, Salesforce CRM, Moz, Ahrefs, Sumome, Mailchimp
• Microsoft: MS Excel, Word, Powerpoint, Sharepoint, Access
• Social & Social Advertising: Bufferapp, Hootsuite, Facebook, Linkedin, Instagram, Twitter, TikTok
• Project Management: Asana, Trello & Slack
• Design: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, After Effects), Google Web Designer, Bartender
• Audio Engineering: Ableton Live, Reason, Audacity
• Code: HTML, CSS, Javascript, Python