-
To meet or not to meet
I’m evaluating attending a conference for business purposes and I’m looking for some clarity around my reasons for doing so – so I’m writing about it! I gravitate toward attending conferences and meeting in person in general. In the age of AI and automated marketing communications, it removes the bs factor of “personalized marketing” which…
-
Google Search Leak
SEOs are kids in a candy store over the Google search ranking factor algo leak that was publicized last month by Rand, Mike King via an entrepreneurial SEO that was smart enough to realize what he discovered and upright enough that he spread the info. To get the info from those who worked hard on…
-
06-04-24: Market, Strategy, Tactics, Goals
This post is as much about gaining directional clarity and working with purpose as it is about the above concepts. In an article I return to time and again throughout my career, Rand, the author, outlines the difference between Strategy and Tactics in approaching a market or audience. I find that it is easy to…
